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Consumer Pricing Manager -India

Location: Bangalore
Company: Dell Technologies
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Key Responsibilities
Price Position Analysis (WAPP)
- Ensure price position strategies are aligned to overall business objectives & product positioning in the country
- Ensure competitive product matrix covers all relevant products in the market
- Publish Price position summary & details with key "Call to Actions" for Dell
- Summarize the changes in competitors prices and how Dell should respond to meet overall business goals (Mkt, share, Revenue & margin targets)
- Develop a historical trend and leverage that to forecast what competitors will do , as key business drivers changes Price Proposal
- Propose Price changes based on relative price position, Cost changes, overall business goals and overall portfolio pricing strategy.
- Take in account all factors which impact business results , including Price changes, Relative price position changes, cost, currency, Mix etc and simulate impact on business
- Recommend strategy and get buy-in from key stakeholders
- Calculate the impact of Price moves / mix changes etc and track results.
- Suggest corrective actions, if required
- Develop New Product pricing strategy inline, with product Strategy. Channel/retail pricing & Online Pricing
- Act as counsellor to Merchandisers during the process of "Offering" selection - primarily with a cost & market operating price view
- Develop inputs for Channel/retail sales price, based on Omni channel pricing strategy and recommendations of Price proposal New Product Introduction (NPI) pricing
- Arrive at the NPI pricing strategy based on portfolio pricing framework and the products key objective
- Ascertain BC for NPI, with PLM, at Plan phase exit & pre-launch(T-13) timeframe BMS Business results against initial plans (price proposal & Channel pricing) and connect them to the drivers .
- Preferred Knowledge/ experience
- IT industry experience pertaining to products in Consumer segment (as Product Marketing, sales , Brand management)
- Pricing experience across any domain
- 8-10 year marketing, sales, sales support, or finance, preferably with pricing experience
- Good verbal and written communication and influencing skills
- Strong analytical/problem solving ability.
- Autonomous / proactive professional
- Ability to work independently with virtual teams
- Leader's behaviour - able to drive change
- High accountability
- Flexibility working with ambiguity and adapting to changing business needs
- Ability to collaborate and build relationships (based on work ethics and competencies)
- Excellent communication skills to translate various insights in a language that business understands and convey in-country market realities back to Central CoC team
- A general affection for Microsoft Excel
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