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User Engagement Manager

Location: India
Company: Cornerstone onDemand
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EdCast, now part of Cornerstone OnDemand, offers a unified platform designed to operate end-to-end employee experience journeys spanning learning, skilling and career mobility. Its award-winning platform is used internationally by organizations ranging from large Global 2000 companies to small businesses and governments. With EdCast's platforms, our customers are able to attract, develop and retain a high-performance and future-ready workforce. EdCast's offerings include its Talent Experience Platform, Spark for SMBs, Content Strategy & Solutions and MyGuide Digital Adoption Platform. EdCast is a World Economic Forum Technology Pioneer award recipient.
In this role you will....
- Work closely with key stakeholders to understand their goals and align campaigns accordingly.
- Design, develop, and execute cross-channel campaigns (online properties, offline collaterals, emails, launch events etc.) to support adoption and engagement goals.
- Analyze campaign performance and adoption & engagement KPIs on a monthly basis.
- Draw intelligent insights from Google Analytics and other internal reporting tools and use them to continuously optimize campaigns.
- Continuously build a repository of best practices, do's & don'ts, industry trends, playbooks, testimonials etc.
Stay abreast of marketing, and social media trends.
You've got what it takes if you have
- 5+ years of experience
- BA/BCom/BBA
MBA from a premier school
- Marketing Analytics Exposure
- Platform Data Management Analytics
- Proven experience working with industry tools, CRM and marketing automation platforms (CleverTap is a plus).
- Copywriting skills.
- Ability to analyze reports and build insights.
Proficient in Excel.
An extra dose of awesome if you have
- Excellent communications skills - including presentations/facilitation.
Innovative thinker with influencing skills to bring ideas to the table.
Creative mindset for developing marketing collaterals.
Exceptional attention to detail.
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com
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