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Manager/Sr. Manager – Online Marketing

Salary: 10 - 15 lacs/annum
Location: Delhi
Company: Support Mart
Hours: Full time
CutShort
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Sr. Online Marketing Manager is responsible for coordinating and implementing SEO, SMO & SEM
strategies for the organization. The correct person will be goal oriented, possess exceptional attention
to detail, and have outstanding interpersonal skills.
Key Management Areas of Responsibility
 Define requirements, tasks, and resources associated to SEO strategy.
 Manage and execute implementation of SEO strategy.
 Communication to team and management on strategy/project development, timelines, and
results.
 Collaborate on strategy and goal definition for success.
 Keep pace with SEO, search engine, social media and internet marketing industry trends and
development.
 Contribution to the company blog and at least one social media community.
Key Functional Areas of Responsibility
 Develop a strategy for the improvement of organic search ranking and the maximization of ROI
 Perform keyword research in coordination with business objectives to optimize existing content
and uncover new opportunities.
 Provide SEO analysis and recommendations in coordination with elements and structure of
websites and web pages.
 Provide recommendations and execute/manage strategies for content development in
coordination with SEO goals – general and keyword specific.
 Help to create and support marketing content to socialize and use for social media purposes
(e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and
customers).
 Develop and implement link building campaigns.
 Develop, manage and execute communication/content strategies via social communities in
coordination with business goals.
 Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster
tools).
 Monitor and evaluate search results and search performance across the major search channels
in order to improve rankings.
 Research and administer social media tools in support of organization’s social media strategy.
 Monitor and evaluate web analytics dashboards and reports in order to develop and
recommend SEO strategies.
 Communication to team and management on project development, timelines, and results.
 Manage a team of content writers, link builders, and social media marketers.
 Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and
techniques.
 Manage and monitor growth by implementing campaign solutions; build campaigns,
monitor and optimize for performance and work towards marketing objectives,
Taboola/Yahoo Gemini/Outbrain/Revcontent Ads.
 Manage the implementation, tracking, and measurement of integrated digital marketing
campaigns within the timelines and budgets.
 Provide creative copy suggestions and graphical ad templates.
Professional Competencies
 Passion for SEO and overall internet marketing.
 Outstanding ability to think creatively, strategically and identify and resolve problems.
 Ability to foster strong client relationships at various levels.
 Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
 Ability to clearly and effectively articulate thoughts and points.
 High levels of integrity, autonomy, and self-motivation.
 Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications
 7+ year’s experience in Search Engine Optimization (SEO) and Social Media Optimization (SMO).
 Strong understanding of SEO & SMO process.
 Should have experience in running SEM campaigns.
 Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).
 Experience working with CMS and building/administering content in multiple CMS
environments.
 Experience with A/B testing and other testing metrics.
 Knowledge of HTML/CSS and website administration.
 High-level proficiency in MS Excel, PowerPoint, and Word.
 Experience with website analysis using a variety of analytics tools including Google Analytics as
well as internal reporting tools. Skills:- Digital Marketing, Search Engine Optimization (SEO), SEO management, Marketing, Online advertising and Affiliate marketing
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