The brand manager is responsible for managing and developing brands. The brand manager’s task is to create an impression in the consumer minds and define customer perceptions of the product through effective marketing communications strategy. The key aspect of the job profile is about building successful brands. The marketing efforts of the brand managers are aimed at promoting the products and improving its market performance through measures such as value addition and brand image strategies. The key objective is to position the brand for effective market positioning. This is a challenging task in global markets where numerous brands are struggling to retain market shares and attract customers.
Brand managers work in close coordination with market research teams, product development wings, marketing department, and advertising agencies. The work profile needs frequent travelling and long hours to meet deadlines.
The brand manager is responsible for researching consumer needs and expectations, surveying market trends, suggesting new ideas to position the brand in the market, developing marketing communications plans, coordinating with various departments for brand building activities, executing and developing marketing strategies and ensuring that the market communications plan comply with regulatory and statutory guidelines. The brand building activities involve the assessment of product pricing, brand names, and conceiving ideas for attractive product packaging.
• Must possess good analytical skills and excellent communication skills
• A good and in-depth understanding of the market trends
• Effective knowledge of conducting market research and analyzing market data
• Must have creative thinking capabilities