A good design can do wonders in lifting a brand name . And a good leader at the helm of the design team can amplify the whole process to wonders. This is exactly what is expected of a Head of Design. The head of design is expected to supervise over all the design activities of the company - the artists, the CAD designers , the online workers .Just about everyone . With great power comes great responsibility and this is both the plus and minus side of being a Head Of Design.
Every single advertising activity that a company undertakes requires the stamp of approval from the head of design . This demands close attention to every single work that is being done under him. The leader has to raise the standards for his team. Therefore, constant inspiration from his part is expected so as the set the bars higher. He should suggest recommendations for existing designs and ensure that they stick on to the client's requirements. He should always be on the lookout for improvements in the existing designs without disturbing the creativity of those engaged in the process.