Coimbatore is one of the fastest growing Tier-II cities in India, and is known for its extremely business friendly atmosphere and highly competent workforce. The city is often called "The Manchester of the South." due to its large textile industry. The city's other primary industry is engineering.
The dusty, drought prone town was magically revived by the textile boom in the 1930s, and Robert Stanes had reportedly established textile mills in the region as early as the late 19th Century. The other major industries that have blossomed from this rags to riches story include hosiery, poultry, education, automobiles, manufacturing and information technology. The IT industry in particular is growing astronomically, especially with various government initiatives to launch IT parks and encourage firms to moveinto the city without red tape.
Coimbatore's relevance in the modern context can been seen through the fact that it is the largest non metro market for e-commerce in South India.